Since 1990, Rock the Vote has been registering and turning out millions of new voters. Rock the Vote is the largest nonprofit and nonpartisan organization in the United States driving the youth vote to the polls. For more than 25 years, Rock the Vote has revolutionized the way we use pop culture, music, art, and technology to inspire political activity. The organization has pioneered ways to make voting easier for young adults by simplifying and demystifying voter registration and elections.